Stephanieās
Story
Stephanie is a seasoned sales executive in San Francisco who values her time and makes a point of avoiding unnecessary stress.
When it came time to sell the Mill Valley home she had fixed up, Stephanie wanted to avoid the headaches that come with preparing and listing publicly ā not to mention the days-on-market risk when attempting an off-season MLS sale.
āI was interested in testing the market because it was an odd time to be [selling]⦠The ability to skip the staging phase and the expense was also intriguing. The home also wasnāt in the best location to accommodate open houses.ā
Stephanie was intrigued by Aalto after learning about a private home sale orchestrated by her agent, Whitney Rich.
āOnly serious buyers and no neighbors? Can we sell my home that way?ā
With no risk, and a lot of upside potential, Aalto was a no-brainer for Stephanie.
Stephanie also wanted to avoid the parade of people slowly driving by her home, and maybe even knocking on the door, behaviors that are inevitable when your home goes on Zillow.
āYou donāt get all the lookie-loos⦠Aalto narrows it down to only serious buyers.ā
Ultimately, Stephanie had her agent put Spacious Home in Mill Valley on Aalto because she believed it could get her the highest possible price.
āAalto appeals to younger, more tech-savvy buyers, which I thought this house would appeal to.ā
Stephanie was also concerned that Zillow focused more on generalized and sometimes-distracting information. There was also a concern an inaccurate Zillow Zestimate would cast her home in an unfair light, setting warped expectations from buyers.
āZillow tells me about a neighborhood or previous ownership. It isnāt focused on selling this particular home. Worst of all, their Zestimate is wrong more often than itās right, so it sets buyers up with the wrong expectations out of the gate.ā
As an added bonus, Stephanie was able to get her home in front of buyers much sooner than she otherwise would have been able to do ā all with no days on market or public record.
āI put it on the market earlier than I normally would have. I probably would have spent another two to three weeks⦠[With Aalto] I was able to close on it much quicker.ā
The home debuted on Aalto on February 7 and was sold February 27, only 20 days in total.
āThe interest level was quick and fast⦠and whatever the square footage was going at the time in Mill Valley, we went up a little bit and I got that price.ā
āWhatever the square footage was going at the time and Mill Valley. We went up a little bit and I got that price.ā
In addition to getting a comp-beating price, Stephanie was able to do it all in total privacy.
āIf you really donāt want your neighbors to know that youāre moving, you donāt want to alert everyone, just in case [it doesnāt work out].ā
Because Stephanieās home was vacant, her agent suggested Homeprintā¢, a digital decluttering and staging offering exclusively from Aalto, that gives buyers an instant vision for a homeās potential.
āSome people just canāt visualize, āWhere would I put table? Where would I put this chair? So [HomePrint] accomplished all of it. They could see the vision, but they also could also see what it looked without anything at all.ā
Stephanie loved how Aalto forced buyers to make a decision quickly. āWhen a house matches your criteria on Aalto, you know you have to react quickly or someone else will.ā
In the end, Stephanieās experience on Aalto couldnāt have been better.
āAalto fit my situation perfectly ā and I think it could fit a lot of peopleās situations.ā