Aalto is the modern way to buy and sell real estate. We're on a mission to make buying and selling real estate less daunting by shifting the balance of power away from industry insiders and toward consumers. Aalto’s platform simplifies the entire real estate process by connecting homeowners directly with potential buyers. Buyers can access exclusive Bay Area homes without having to call an agent and sellers are able to explore their home sale with no commitment and for a fair fee, saving up to 80% on their sale versus traditional.
Aalto set out to make buying and selling less daunting by addressing the following:
More access: We believe everyone should have access to every home for sale. There are more homes for sale than what consumers can see themselves. We give sellers a new option to sell and surface those homes direct to consumers.
More transparency: We believe you should have access to all the information about homes for sale, but you can't because the process is so complex and lacks transparency.
Lower fees: We believe selling your home should cost less but it doesn’t because the entire industry for the last 100 years is built on high fees.
Less pressure: We believe you should not feel rushed into the largest transaction of your life but today the selling process is only built for immediate sales.
Together this results in a modern real estate platform where you are in control and can make informed decisions at each step of your transaction. Across the entire platform, local, licensed Aalto advisors are just one call away to help you with any questions you may have. You can browse Aalto homes right here.
As a seller: On Aalto, homeowners partner directly with their licensed advisor. Our experienced teams ensure that you receive expert advice at each stage of the process, from pricing and inspections to tours, negotiations, and the completion of your sale.
As a buyer: Buyers can work directly with Aalto for buy-side assistance and representation or bring their 3rd party agent into the process.
No. On Aalto, homeowners share their home with the help of a local, licensed Aalto advisor. Their advisor will help with every step of the transaction, from offer negotiation, to paperwork, to closing. Get started here.
Aalto has advisors, not agents. Our advisor team works alongside homeowners and buyers through every step of the process. Advisors have a wealth of local experience and knowledge to address any needs you may have.
Aalto is a licensed broker in the state of California (DRE 02062727) and Aalto advisors are all licensed salespersons.
Please note: Buyers have a choice to work with an Aalto advisor or 3rd party representation. In those 3rd party instances, Aalto advisors partner with these agents.
Aalto makes it easy and low-risk to explore your options. There's no commitment to share your home and to begin building your list of interested buyers. Should you decide to open to tours, we ask that you sign a listing agreement committing to pay our industry-low 1% if your home sells.
You work with a local, licensed Regional Advisor. Your Advisor is available for any question you might have and also handles the hard stuff like vetting buyers, managing tours, handling negotiations, and more.
Aalto's self-service-real-estate platform is built primarily for consumers, not agents. As a result, only unrepresented sellers can share their homes on Aalto. That said, Aalto buyers sometimes have an agent helping them if they are not represented by Aalto.
Yes! Aalto has no "days on market" or listing history, so your home is always fresh in the eyes of buyers. We can also showcase your ideal moving timeline so buyers can understand how it might fit into theirs.
Buyers can use Aalto with or without an agent. In the Bay Area, some buyers have an agent who is typically paid 2.5% of the final sale price by the seller, but the amount is up to the seller.
There is no additional fee to use Aalto as a buyer. If a buyer chooses to have Aalto represent them in their home purchase, we offer up to 1.5% of the closing price as cash back at their close of escrow.
The best way to ensure that agents promote your home to all of their buyers is to offer 2.5% buy-side commission. We know, it doesn't feel great, but that's the reality. With that said, you can offer any buy-side commission you like.
After sharing your home on Aalto, you'll see a growing list of buyers interested in your home, along with their qualification details. Each of these buyers either watched your home, asked a question, or requested a tour. You can click into a buyer to better understand their situation, message them, and even invite individual buyers to tours.
Buyers begin "lining up" for a chance to tour your home as soon as you share it. Then, when you're ready, we'll vet each buyer's qualifications on your behalf. When it's time to have tours, an Aalto team member will manage them. Note that you'll need to sign a listing agreement before we can offer tours.
Most Aalto sellers prefer to avoid the MLS, at least at first. That's because once a home is "out" on MLS, you lose control, flexibility, and leverage as your address is syndicated and "days on market" tick up. Still, the MLS can be the right move in some cases. In those cases we can post it on your behalf.
Adding your home to Aalto is free and easy, with no contract required. To get started, click here to begin building your Home Profile. Once you’ve completed a few questions you’ll be able to explore the market for your home sale and contact buyers.
Ready to accept tours and get offers? Our experienced advisors are here to walk you through pricing, home prep and the paperwork required to add a fully active home to the marketplace. You can access your advisor by putting your home on Aalto here.
Yes! Once you add your home to Aalto, you will be able to access the Aalto Insights dashboard and request a Price Check from our team of experts. The Aalto team will help with pricing, comps, and more. Additional help can be requested from your advisor at any time. Get started here.
Virtual staging uses cutting-edge digital tools to remove and add furniture to a photograph of your home. Virtual home staging can also be used to declutter photographs, allowing you to showcase your home without cleaning or moving out.
Virtual staging is free for any Aalto Home Profile - just ask your advisor.
If desired, an Aalto representative can be present at all tours. In order to easily facilitate tours, Aalto may suggest that you allow licensed agents to show the home without an Aalto representative present. Details can be discussed directly with your advisor to fit your schedule and needs.
Each home and neighborhood is different. To see sales and market information for your neighborhood, please create your home profile here. Your advisor will be able to help you understand the potential speed of your sale on Aalto.
Aalto markets your home to buyers and provides modern tools for you to oversee the entire process. Your Regional Advisor will be there to help price the home, vet buyers and their agents, prepare and manage tours, and facilitate closing.
The best way to get more interested buyers is to share more about your home! Adding photos, answering buyer questions, and setting a realistic price range will lead to more buyers engaging with your home. Some sellers will also share a link to their home on Aalto on sites like Facebook or Nextdoor to drive more interest from within their network.
Yes. Please contact us if you are looking for someone to help you with your home search. Our licensed team would be happy to help you with your buying process. If Aalto represents you as a buyer, we offer up to 1.5% cash back at the close of escrow as an incentive for closing costs, credit towards the purchase price, or to buy down the interest rate. If you have any questions, feel free to reach out to firstname.lastname@example.org for more information.
There is no additional fee to use Aalto as a buyer. If you choose to have Aalto represent you as a buyer in your home purchase, we offer up to 1.5% of the closing price as cash back at your close of escrow.